Capital One #RallyCry
Client
Capital One
The Ask
Capital One wanted a digital-first approach to their March Madness sponsorship.
The Campaign
When March Madness is on, it blows up on social. Anything can happen on the court and the tweets are flying. So Capital One made every fan’s rally cry count - by giving the win to the loudest team on social, even if they didn’t clinch it on the court.
Media
Television, Digital Broadcast, On Court Engagement, Twitter/X, Meta, Instagram, YouTube
The Results
Millions in earned media impressions, celebrity tweets, and a whole lot of fun for the fans. Plus a few big awards for R/GA.