ROSE
Client
The Cosmopolitan Hotel of Las Vegas
The Ask
People often choose Las Vegas hotels based on price on aggregators like Hotels.com. We were asked to create something truly valuable that makes it worth booking directly with The Cosmopolitan.
The Campaign
The most valuable thing in Sin City is access. Book directly with The Cosmopolitan and meet a true Vegas insider - Rose. This charming AI Chatbot is your cheeky Vegas fixer. One text books you the hottest table in town, reveals tonight’s password at the speakeasy, or leaks an off-menu cocktail. Guests received more than a room, they had a true Vegas experience.
Media
AI Chatbot, Digital Video, In-Room Video, Digital Display, Print, & Social Media
The Results
A bunch of awards, loads of press, 37% increase in direct bookings, 33% increase in guest satisfaction, and a whole lot of late-night chatter.
