The Perfect Approach
Client
Capgemini - a technology-focused consulting firm
The Ask
As a global partner to the Ryder Cup, Capgemini asked us to elevate their wolrdwide brand perception among their business leader audience.
The Campaign
The Perfect Approach parallels the game of golf and Capgemini’s approach to business strategy. Pro golfers and established businesses both need The Perfect Approach to face new challenges with intent, focus, experience, and instinct.
Media
Global :60 TV Spot, Influencer Marketing, Social Media, Digital Display, Digital Video, On-Site, & Digital Outdoor
The Results
For its creativity and authenticity, the campaign won a gold Telly Award. For Capgemini, our message reached over 820 million households increasing engagement and awareness for their business transformation initiatives.
The Team
Steve Stricker, Edoardo Molinari, Tanya Tare, and Kawuki Rogers