The Betacup

Client

Starbucks

The Ask

Starbucks was looking for solutions to the problem of 58 billion, non-recycled paper coffee cups.

The Campaign

We created The Betacup Project - a crowd-sourced effort to solicit ideas globally to help make a better cup. This 60-second video to promote the effort, made the viral rounds telling the story of the environmental impact in real time as viewers watch.