#KaChing!
Client
Capital One Quicksilver Card
The Ask
Most of the social chatter around credit cards is not positive. With the Capital One Quicksilver card, you can earn cash back on every purchase. Those are moments worth sharing.
The Campaign
When you get cash back on every purchase, it’s one of life’s small victories. We inspired people to share those small moments and link it to that #KaChing feeling of getting cash back.
Media
TV, X, Facebook, Instagram, YouTube
The Results
93% of all #KaChing sentiments were positive. For the first time ever, Capital One captured the dominant share of voice on social during the campaign.